I have never in my life bought a porn magazine, but now I think I might know what it feels like to do so.
I lingered around the beer fridge at Vic Park New World for a good five minutes before I finally plucked up the courage to pick this beer off the shelf.
I mean how pathetically predictable, I thought. The small blonde girl buying a cherry wheat beer called ‘Lady’. The beer with the picture of the peroxide-blonde on the front, seductively biting into a cherry.
“I don’t usually do this!” I wanted to say to the shoppers around me. “It’s just for research, honest!”
It’s probably not what Wanaka Beerworks had in mind when they came up with the idea for this beer. Instead they probably pictured girls in high-heels and pink dresses flocking to it on the shelf, exclaiming “Finally! A beer that’s made for me.”
Don’t get me wrong, I don’t think there’s anything wrong with marketing beer towards women. Just give us a bit more credit for Christ’s sake. “A wheat based cherry beer for the ladies with enough punch to please the gents too”, it says on the bottle. Why is it just men that want punch? Why does our beer have to be pink? Why not make us an Imperial Stout, an IPA, or a Saison? Anything but cherry wheat!
Despite my irritation at the sexist assumption of what a Lady should drink, I really wanted to forget all that for a moment and review this beer fairly. I enlisted the help of my two sister’s, and didn’t tell them what I thought about the marketing until after we’d all tasted it.
We all thought it was OK, but nothing special. It didn’t taste obviously of cherries, but they gave a burst of sweetness and tartness at the forefront which I quite liked. I was pleased it was dry and not overly sweet as I had expected, but it was one-dimensional. The flavour didn’t develop, the finish was flabby like most wheat beer is, and there was no real aftertaste.
Nearly all the ladies in my life drink beer, and they drink the same styles as the men I know. Many like bolshy IPAs best, others prefer stouts, and a few like me can’t make up their minds. The point is not that women don’t like wheat beer, it’s that we like all sorts of beer just like men do.
I don’t mean to be overly precious about this, it’s just frustrating that beers specifically marketed at women usually have some novelty feature, Like they’re low carb, or made with fruit, or in a dainty tiny bottle. And sometimes, when they’re really going for it, they do all three! Gahhhh…..